2
( )
( ) ( )
( ) ( )
( ) ( )
( )
:
:
88425012
90 07 15
3
SWOT
-
88-89
Stern & Stewart
EVA ®, Economic Value Added EVA ®
EVA ®
EVA ®
CPU CPU
PC
EVA ®
4
i
…………………………………………………………… 1
………………………………………… 1
……………………………………………… 4
...………………………………………….. 5
…………………………………………… 5
………………………… 9
…….………….. 30
…………………….………………………….. 30
………………………………………………… 37
………………………………………………… 46
………………………………………………… 53
………………………………………………… 57
EVA …………………………………………… 63
EVA ……………………………………………….. 65
………………………………………… 65
NOPAT ……………………………… 67
…………………………………………………… 71
……………………………………………………………………… 72
………………………………………………………………… 74
ii
2-1-1 …………………………………………… 8
2-2-1 Invested Capital ……………………………………. 12
2-2-2 NOPAT ……………………………………………… 13
2-2-3 EVA …………………………………… 19
2-2-4 ……………………………………………… 29
3-1-1 …………………………………………… 35
3-2-1 ……………………………………….. 39
3-2-2 ………………………………. 39
3-2-3 ………………………………………..40
3-2-4 CPU ………………………………41
3-2-5 CPU ……………………………………………. 43
3-3-1 …………………………………….. 47
3-3-2 SWOT ……………………………………………. 52
3-4-1 ……………………………………….. 56
3-5-1 ……………………………………………….. 58
3-5-2 IA …………………………………………… 59
3-5-3 …………………………………………….. 61
3-6-1 87-89 EVA …………………………….. 63
4-1-1 90-94 ……………………………………… 66
4-1-2 …………………………………. 66
4-2-1 EVA ………………………………………………….. 69
iii
2-1-1 ……………………………………………… . 6
3-1-1 ……………….…………………………. 34
3-2-1 …………………………………………... 37
3-2-2 …………………………………………… 42
3-1-1 SWOT …………………………………………… 46
3-5-1 ………………………………………… 58
3-6-1 87-89 EVA ……………………………………… 64
3-6-2 88-89 …………………………………….. 64
4-1-1 PC …………………………………….. 65
1
1
1980
2000
232
185 255 73
2
HP Compaq DELL IBM
— CPU, Central Processing Unit
--
CPU CPU
IC, Integrated Circuit 1 2
2
3
CPU
OEM ODM
6 8 9
80 1 30
2
2000/11/17
3
Intel CPU—Pentium 4 217 2 4,200
AMD CPU—Athlon
2
2000 CPU
— Cyrix M II
IDT 2000 2
CPU –VIA Cyrix MII
CPU —
CPU 2000
Intel Corp.
1994 VLSI OPTI
1995
95
33 1996 66 97 98
99 Intel
1999
1996
1998 AMD 1999
HITACHI NEC Micron
3
PC133 Rambus DRAM
6 PC133
P6 2000
6 PC133 1999
Cyrix IDT
S 3 S3-VIA
57.6 2000 308.6
7,500 8,500 —
Fabless Intel
1999 2000
1.
2.
4
EVA ®
EVA ®
EVA ®
5
Von Neuman Morgenstern 1947
Theory of Games Drucker 1954
Chandler 1962
Cannon
1968
1996
2-1-1
6
2-1-1
1.
1
2.
3.
4.
1
7
1.
2.
3.
4.
1.
8
2.
2-1-1
p.52
2-1-1
.
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