搜索引擎注册技巧：Meta 标签之关键词.doc

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类型：商务市场 | 格式：doc | 总 2页 | 上传时间： 2019-09-24

搜索引擎注册技巧：Meta 标签之关键词

　　Meta 标签由关键词和网页简述构成，是一个迷你索引。关键词和网页简述的组合，在相当程度

上影响着你网站和特定关键词查询的关联性，花点时间、做好关键词和网页简述，对于优化搜索结

果排位，有着深远的意义。

　　(2)Meta 标签

　　什么是“Meta 标签”呢？它位于你网页源码开始部分，在和之间 ( 也是

标题定义所在的位置 )，是一组定义网页属性的 HTML 标签。</div><div class="t m0 x2 h3 y8 ff1 fs1 fc0 sc1 ls0 ws0">　　Meta 标签是你获得搜索引擎好排位的另一个关键。这个标签因是写在网页 HTML 源码里，浏览</div><div class="t m0 x2 h3 y9 ff1 fs1 fc0 sc1 ls0 ws0">网页时看不见。对于大部分的搜索引擎来说，它就像你网页的一个无形身份证，是它们检索网页的</div><div class="t m0 x2 h3 ya ff1 fs1 fc0 sc1 ls0 ws0">基本依据。</div><div class="t m0 x2 h3 yb ff1 fs1 fc0 sc1 ls0 ws0">　　Meta 标签由关键词和网页简述构成，是一个迷你索引。纯粹从取得最佳搜索结果的目标出发，</div><div class="t m0 x2 h3 yc ff1 fs1 fc0 sc1 ls0 ws0">这也是我们最感兴趣的两个因素。关键词和网页简述的组合，在相当程度上影响着你网站和特定关</div><div class="t m0 x2 h3 yd ff1 fs1 fc0 sc1 ls0 ws0">键词查询的关联性，所以，花点时间、做好关键词和网页简述，对于优化搜索结果排位，有着深远</div><div class="t m0 x2 h3 ye ff1 fs1 fc0 sc1 ls0 ws0">的意义。</div><div class="t m0 x2 h3 yf ff1 fs1 fc0 sc1 ls0 ws0">　　<span class="sc0">(3)关键词</span></div><div class="t m0 x2 h3 y10 ff1 fs1 fc0 sc1 ls0 ws0">　　搜索者是通过敲关键词来查找网站的，这是搜索引擎的基本工作原理，所以关键词选得合不合</div><div class="t m0 x2 h3 y11 ff1 fs1 fc0 sc1 ls0 ws0">适，直接影响着你的网站获得搜索者注意的机会。</div><div class="t m0 x2 h3 y12 ff1 fs1 fc0 sc1 ls0 ws0">　　一般来说，你应该放进至少 20 个关键词。那么，如何来确定哪些“合适”哪些不“合适”呢？</div><div class="t m0 x2 h3 y13 ff1 fs1 fc0 sc1 ls0 ws0">找出适合你网站的关键词，是一件不轻松的工作，它就像盖房子钉桩基一样，将长期影响着搜索结</div><div class="t m0 x2 h3 y14 ff1 fs1 fc0 sc1 ls0 ws0">果的命中率。方法可以自己从网友角度测试，也可以请一些朋友帮忙做小范围的统计测试，还可以</div><div class="t m0 x2 h3 y15 ff1 fs1 fc0 sc1 ls0 ws0">借鉴竞争对手的用词，总之根据你的个人爱好、<span class="_ _0"></span>实际情况，灵活运用。<span class="_ _0"></span>法宝只有一个，还是设身处地</div><div class="t m0 x2 h3 y16 ff1 fs1 fc0 sc1 ls0 ws0">把自己当做一个搜索的网友。从这个身份出发，看看你会想到哪些关键词敲进去？</div><div class="t m0 x2 h4 y17 ff1 fs1 fc0 sc1 ls0 ws0">　　比如，你是一个新上网的网友，听说过网上营销、推广给自己的发展提供了前所未有的潜<span class="ff2">力</span>，</div><div class="t m0 x2 h4 y18 ff1 fs1 fc0 sc1 ls0 ws0">一上网就想查找有关的网站，你会敲什么样的关键词呢？“营销”“推销”“推广”“<span class="ff2">经</span>销”“网</div><div class="t m0 x2 h4 y19 ff1 fs1 fc0 sc1 ls0 ws0">上营销”“网站推广”“网上<span class="ff2">经</span>营”“网<span class="ff2">络</span>推广”“<span class="ff2">电</span>子营销”“<span class="ff2">电</span>子推广”<span class="ff2">等等等等</span>，<span class="ff2">都</span>可<span class="ff2">能</span>，</div><div class="t m0 x2 h4 y1a ff2 fs1 fc0 sc1 ls0 ws0">但决<span class="ff1">不会敲“</span>阿奇<span class="ff1">营销”，</span>除非<span class="ff1">你有朋友</span>向<span class="ff1">你</span>隆重<span class="ff1">推</span>荐<span class="ff1">过。一般</span>而言<span class="ff1">，搜索者对</span>要<span class="ff1">找的</span>东西并<span class="ff1">不会</span></div><div class="t m0 x2 h4 y1b ff1 fs1 fc0 sc1 ls0 ws0">特<span class="ff2">别具体</span>，所以你就不<span class="ff2">能指望别</span>人一上来就敲自己的<span class="ff2">商号</span>。</div><div class="t m0 x2 h4 y1c ff1 fs1 fc0 sc1 ls0 ws0">　　如果你<span class="ff2">能较准</span>确把<span class="ff2">握</span>搜索网友的<span class="ff2">心</span>理、<span class="ff2">习惯</span>，<span class="ff2">采</span>用<span class="ff2">概</span>率最<span class="ff2">高</span>的词组，<span class="ff2">而</span>不<span class="ff2">仅仅</span>是<span class="ff2">单</span>个的关键<span class="ff2">字</span>，</div><div class="t m0 x2 h4 y1d ff1 fs1 fc0 sc1 ls0 ws0">会<span class="ff2">改</span>进搜索结果的排位。</div><div class="t m0 x2 h4 y1e ff1 fs1 fc0 sc1 ls0 ws0">　　有时<span class="ff2">候</span>网友会敲<span class="ff2">错别字</span>，像“大<span class="ff2">虾</span>”“<span class="ff2">斑竹</span>”之<span class="ff2">类已</span>成<span class="ff2">为</span>网上<span class="ff2">俚语</span>的词<span class="ff2">汇</span>，就是这么<span class="ff2">演绎</span>出来</div><div class="t m0 x2 h4 y1f ff1 fs1 fc0 sc1 ls0 ws0">的。所以，如果在你的关键词范围<span class="ff2">内</span>，也有人<span class="ff2">家</span>可<span class="ff2">能</span>敲<span class="ff2">错别字</span>的情况，你也得将<span class="ff2">错</span>就<span class="ff2">错</span>，<span class="ff2">包括</span>那些</div><div class="t m0 x2 h4 y20 ff2 fs1 fc0 sc1 ls0 ws0">错<span class="ff1">词</span>或<span class="ff1">词组，以</span>覆<span class="ff1">盖到这</span>类粗心<span class="ff1">的网友。</span></div><div class="t m0 x2 h4 y21 ff1 fs1 fc0 sc1 ls0 ws0">　　<span class="ff2">认真</span>排出所有关键词之<span class="ff2">后</span>，最好<span class="ff2">按重要</span>程度<span class="ff2">或概</span>率<span class="ff2">估</span>计，排出个<span class="ff2">座次</span>来。关键词是不是<span class="ff2">越多越</span></div><div class="t m0 x2 h4 y22 ff1 fs1 fc0 sc1 ls0 ws0">好呢？不是，一般<span class="ff2">都</span>有<span class="ff2">限制</span>，只<span class="ff2">截</span>取最前<span class="ff2">面</span>的<span class="ff2">若干字</span>。在你不<span class="ff2">知道各</span>搜索引擎<span class="ff2">具体控制多</span>少<span class="ff2">字数</span>的</div><div class="t m0 x2 h4 y23 ff1 fs1 fc0 sc1 ls0 ws0">情况<span class="ff2">下</span>，你可以设定<span class="ff2">二三十</span>个关键词之<span class="ff2">后</span>，接着进<span class="ff2">行</span>一<span class="ff2">轮</span>一<span class="ff2">轮</span>的<span class="ff2">重复</span>。</div><div class="t m0 x2 h4 y24 ff1 fs1 fc0 sc1 ls0 ws0">　　如果你的网站<span class="ff2">针</span>对<span class="ff2">海外市场</span>，用的是<span class="ff2">英文</span>，还得注意关键词<span class="ff2">别</span>用大写，<span class="ff2">都</span>用小写<span class="ff2">字母</span>，因<span class="ff2">为</span>有</div><div class="t m0 x2 h4 y25 ff1 fs1 fc0 sc1 ls0 ws0">的<span class="ff2">英文</span>搜索引擎不<span class="ff2">认</span>大写<span class="ff2">字母</span>。还有，关键词中的<span class="ff2">名字</span>最好用<span class="ff2">复数</span>形<span class="ff2">式</span>，这样人<span class="ff2">家</span>无<span class="ff2">论</span>敲<span class="ff2">单数</span>还是</div><div class="t m0 x2 h4 y26 ff2 fs1 fc0 sc1 ls0 ws0">复数<span class="ff1">，</span>都能<span class="ff1">找到你的网站。这也属于</span>后面<span class="ff1">将</span>要专门讲<span class="ff1">到的“</span>邪门<span class="ff1">大法”，这里</span>顺便介绍<span class="ff1">一</span>下<span class="ff1">就</span>算<span class="ff1">过</span></div><div class="t m0 x2 h3 y27 ff1 fs1 fc0 sc1 ls0 ws0">了。</div><div class="t m0 x2 h4 y28 ff1 fs1 fc0 sc1 ls0 ws0">　　<span class="ff2">记</span>着给你网站的<span class="ff2">每</span>个页<span class="ff2">面都列</span>上关键词，<span class="ff2">各</span>页不<span class="ff2">要完全重复</span>，应根据该页的<span class="ff2">具体内容</span>进<span class="ff2">行</span>些<span class="ff2">微</span></div><div class="t m0 x2 h4 y29 ff1 fs1 fc0 sc1 ls0 ws0">的<span class="ff2">调整</span>，<span class="ff2">使每</span>个页<span class="ff2">面</span>的关键词<span class="ff2">都</span>不<span class="ff2">尽</span>相<span class="ff2">同</span>，<span class="ff2">否则</span>，有的搜索引擎不<span class="ff2">予</span>理<span class="ff2">睬</span>那些<span class="ff2">重复</span>的页<span class="ff2">面</span>。</div><div class="t m0 x2 h4 y2a ff1 fs1 fc0 sc1 ls0 ws0">　　这里有一个<span class="ff2">旁门左道</span>，<span class="ff2">值</span>得提请你的注意。有人<span class="ff2">为</span>提<span class="ff2">高</span>命中率，在选<span class="ff2">择</span>关键词时，<span class="ff2">完全</span>不<span class="ff2">按常</span></div><div class="t m0 x2 h4 y2b ff1 fs1 fc0 sc1 ls0 ws0">理出<span class="ff2">牌</span>，什么词<span class="ff2">流行</span>、什么词<span class="ff2">火</span>用什么，根本不<span class="ff2">考虑</span>自己的<span class="ff2">业务</span>范围和潜在<span class="ff2">市场</span>，把这些标签<span class="ff2">完全</span></div><div class="t m0 x2 h4 y2c ff2 fs1 fc0 sc1 ls0 ws0">变<span class="ff1">成</span>流行<span class="ff1">词</span>汇<span class="ff1">的大</span>杂烩<span class="ff1">。</span></div><div class="t m0 x2 h4 y2d ff1 fs1 fc0 sc1 ls0 ws0">　　这样做，一时间应该<span class="ff2">能</span>提<span class="ff2">高曝光</span>率，可是提<span class="ff2">高曝光</span>率<span class="ff2">并</span>不是你的<span class="ff2">终极</span>目标。从敲这些关键词的</div><div class="t m0 x2 h4 y2e ff1 fs1 fc0 sc1 ls0 ws0">网友角度想想，如果人<span class="ff2">家</span>看到的搜索结果页<span class="ff2">面</span>，是些个<span class="ff2">牛头</span>不对<span class="ff2">马嘴</span>的网站，人<span class="ff2">家</span>会去<span class="ff2">吗</span>？<span class="ff2">即使</span>进</div><div class="t m0 x2 h4 y2f ff1 fs1 fc0 sc1 ls0 ws0">去之<span class="ff2">后</span>发<span class="ff2">现</span>根本就<span class="ff2">没</span>有人<span class="ff2">家需要</span>的<span class="ff2">内容</span>，还不把你<span class="ff2">骂</span>个<span class="ff2">狗血喷头！</span></div></div></div><div class="pi" data-data='{"ctm":[1.488315,0.000000,0.000000,1.488315,0.000000,0.000000]}'></div></div> <div id="pf2" class="pf w0 h0" data-page-no="2"><div class="pc pc2 w0 h0"><div class="c x0 y0 w1 h1"><div class="t m0 x2 h4 y30 ff1 fs1 fc0 sc1 ls0 ws0">　　从<span class="ff2">全局</span>看，如果大<span class="ff2">家纷纷</span>这么<span class="ff2">干</span>，那搜索引擎还会有<span class="ff2">谁</span>来用？个人感<span class="ff2">觉</span>，<span class="ff2">现</span>在搜索引擎的实用</div><div class="t m0 x2 h4 y2 ff1 fs1 fc0 sc1 ls0 ws0">性<span class="ff2">已经</span>大大<span class="ff2">降低</span>。你敲个关键词进去，出来的结果页<span class="ff2">面数十</span>个，<span class="ff2">都</span>是些<span class="ff2">莫名其妙</span>的网站，和你想找</div><div class="t m0 x2 h4 y3 ff1 fs1 fc0 sc1 ls0 ws0">的根本不<span class="ff2">搭界</span>。</div><div class="t m0 x2 h4 y4 ff1 fs1 fc0 sc1 ls0 ws0">　　做个<span class="ff2">专业</span>的<span class="ff2">玩家</span>，<span class="ff2">别走旁门左道</span>。<span class="_ _0"></span>你想<span class="ff2">沾流行</span>词<span class="ff2">汇</span>的<span class="ff2">光</span>，<span class="ff2">思路没</span>有<span class="ff2">错</span>，就是<span class="ff2">别</span>这么<span class="ff2">操</span>作。<span class="_ _0"></span>你可以</div><div class="t m0 x2 h4 y5 ff2 fs1 fc0 sc1 ls0 ws0">单建<span class="ff1">一个过</span>渡<span class="ff1">网站(</span>或<span class="ff1">者</span>叫<span class="ff1">“</span>桥<span class="ff1">页”)，</span>为<span class="ff1">你的</span>主<span class="ff1">站</span>吸纳访问量<span class="ff1">。这</span>种<span class="ff1">技法，</span>后面<span class="ff1">的“</span>邪门<span class="ff1">大法”中</span></div><div class="t m0 x2 h4 y6 ff1 fs1 fc0 sc1 ls0 ws0">我会<span class="ff2">专门讲</span>到。</div><div class="t m0 x2 h5 y31 ff1 fs2 fc0 sc1 ls0 ws0">　　在<span class="ff3"> HTML<span class="_ _1"></span> <span class="ff1">源码中，关键词的<span class="ff2">代</span>码是：</span> <MET<span class="_ _2"></span>A<span class="_ _2"></span> name = "keywords" content = "<span class="ff1">你的关键词<span class="ff2">列单</span></span>"></span></div></div></div><div class="pi" data-data='{"ctm":[1.488315,0.000000,0.000000,1.488315,0.000000,0.000000]}'></div></div> </div>  <script type="text/javascript"> lazyRender(); 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'/Article-report.html', data: { report: report, report_text: report_text, article_id: article_id, article_name: article_name }, dataType: "json", type: "post", success: function (data) { if (data.status == '1') { alert('举报成功！'); } } }) } else { alert('请先登录'); $('#pop-jb').hide(); return; } }); $(".small-ico").on('click', function () { $('.conta-l-wr').attr('style'); var str = $('.conta-l-wr').attr('style'); var width = str.split(":")[1]; }) $(".big-ico").on('click', function () { $('.conta-l-wr').attr('style'); var str = $('.conta-l-wr').attr('style'); var width = str.split(":")[1]; if (width == '100%') { alert('已经是最大状态'); } }) $("#favorite").on('click', function () { var user_id = ''; if (user_id == '') { alert('请先登录'); } else { var article_id = '3046'; $.ajax({ url: '/Collect-addCollect.html', type: 'post', data: {file_id: article_id}, dataType: "json", success: function (data) { if (data.status == '1') { alert('收藏成功'); $("#favorite").html('<i style="color:red">已收藏</i>'); } else if (data.status == '-1') { alert('收藏失败'); } else if (data.status == '0') { alert('已经收藏,不需从新操作'); } } }) } }) </script>

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搜索引擎注册技巧：Meta 标签之关键词.doc